Citizen Women's Eco-Drive 2.0 Stainless Steel/Swarovski Crystal
Watch Stay on trend with this rose-gold stainless steel watch by
Citizen. The POV 2.0, featuring Swarovski® crystals, is built
with Eco-Drive technology which uses any form of light to make
sure it never stops keeping time. See the day, date and 12/24
hour time on the beautiful champagne dial organized in three
subdials. Features: Movement: Eco-Drive 8637 Functions:
12/24-Hour Time Band: Rose Gold-Tone stainless steel bracelet
with fold over clasp and push button Case Material: Rose
Gold-Tone stainless steel, swarovski crystal bezel Case Size: 34
mm Crystal: Mineral Crystal Water Resistance: WR100/10Bar/333ft
swimming, showering & snorkeling
Ornament yourself with this classy dress watch from the POV 2.0
collection by Citizen Eco-Drive. Swarovski crystal accents and 3
distinct subdials bring something extra to the classic round
dial.
What is DRIVE?
* DRIVE from Citizen Eco-Drive is a new collection, from the
Citizen design studio, uniquely designed for the millennials, the
next generation of Citizen Eco-Drive consumers
* Uses our Eco-Drive Technology, runs on any kind of light and
never needs a battery
* Provides youthful edgy design, on trend product at very
affordable price points
* Debuts proprietary cutting edge technology, such as Chroma
finish
* Chroma finish is a patented process which coats the case with
one layer of color, a layer of powder coat and 7 layers of clear
coat. It is very similar to the finish of a car. This allows for
bold, bright colors that are highly durable and scratch resistant
* Solid stainless steel cases and bracelets
* Water resistant to 100 meters
POV 2.0
Share your point of view on fashion starting with this hip
Ladies' watch collection with Swarovski crystal. Day, date and
12/24 hour time are cleverly displayed in 3 distinct subdials on
dial bearing Drive's subtle dot motif. From the Citizen Design
Studios, Drive from Citizen Eco-Drive is fueled by light, any
light, so it never needs a battery.
Diagram of Features
Color Variations
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Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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