Review
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"The Sonic Boom will alter how you hear the world." --TIME
"Equal parts sociological study and business advice, using
unique everyday examples– for instance, how the e of the
Chili’s fajita empire rested on the sound of the sizzling
platter, and how Disneyland approaches soundscapes for a fully
immersive experience– to explain how sound effects our mood and
shopping habits." --EW.com
"Beckerman's anecdotes, including how Apple computers came to
have their particular start-up noise, are engaging." --Los
Angeles Times
"Thanks to such entertaining asides and Beckerman’s enthusiastic
conviction that sound matters more than anything, readers of The
Sonic Boom might suddenly find they’re hearing things they had
never noticed before." --Washington Independent Review of Books
"A fast and provocative read that will appeal to a wide, general
audience, especially those interested in the psychology of
marketing." --Library Journal
"Informative...The book’s strength lies in the specificity of
its examples: the restaurant chain Chili’s triggered Americans’
hunger by amping up the sizzle of fajitas; Disney creates “fake
quiet”—a soundscape of birds and forest sounds—to help people
feel they are somewhere magical...This book is directly ed at
corporations, fund-raisers, and party planners, but shoppers,
donors, and partygoers should also read it to learn about how
their decisions are being affected by the soundscapes in which
they are immersed." -- Publishers Weekly
"The author makes a strong case that we are unaware of the
degree to which 'the hidden world of sound' influences our moods
and the choices we make. Although we are more aware of the
information we obtain through , Beckerman bolsters his
conclusion that it is sound rather than that is our most
important sense, citing how The Star Spangled Banner and
Beethoven's Fifth Symphony evoke powerful emotions by the use of
a few repeated notes. We instantly recognize these musical
phrases, or 'sound logos,' which 'efficiently let listeners
recall and understand rich stories.'...Interesting in on the
use of sound bites to merchandise products." --Kirkus
“I've spent my life curating, creating, and collecting sounds.
But Beckerman and Gray have shown here that there are still
plenty of sounds that we've all missed. The Sonic Boom reveals
the music and structured cacophony of everyday life.”
—Moby
"The only force more powerful than taste or smell when trying to
create an emotional response? Music. The right sound at the right
time can slam you right back to childhood, create dread, inspire
empathy, turn you on a dime to an emotional jellyfish. The right
song at the right time can change—and has changed—the world,
leading directly to social change and even revolutions. Music
defines us. Joel Beckerman knows. Let him tell you all about it."
—Anthony Bourdain, chef, bestselling author of Medium Raw, No
Reservations, and Kitchen Confidential
“Pick this book up. Put it close to your ear. Riff through the
pages. Hear that? Those are ideas—Beckerman’s ideas—flying by a
mile a minute. Reading Sonic Boom is like seeing colors for the
first time!”
—Fred Graver, writer/producer, TV creative lead at Twitter
“Beckerman and Gray show how the right sound at the right moment
forges bonds between brands and people—and how bad sound breaks
them. The Sonic Boom illuminates the surprising rtunities
that are revealed when we utilize sound thoughtfully and
strategically, not just ly.”
—Andrea Sullivan, chief marketing officer, North America,
Interbrand
“Beckerman offers an intriguing examination of the manipulative
and inspirational power of sound in our everyday lives. It made
me listen to my ears!”
—George S. Clinton, film composer and Chair of Film Scoring at
the Berklee College of Music
“We are all susceptible to the power and manipulation of sound
and Beckerman has beautifully described this mysterious process.
As a producer, this book not only makes my choices and use of
sound more informed but hopefully more effective.”
—Gordon Elliott, executive producer of ABC’s “The Chew”
“This remarkable book describes and clarifies the exciting and
complex world of sound.”
—Ellis Douek, emeritus consultant ENT surgeon, Guy’s and St
Thomas’ Hospital, London; author of Overcoming Deafness
“Beckerman offers ins into a potent marketing rtunity.
His work helps brands realize the powerful potential of sound.”
—Ruth Gaviria, executive vice president of corporate marketing,
Univision Communications Inc.
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From the Inside Flap
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This remarkable book describes and clarifies the exciting and
complex world of sound.
Ellis Douek, emeritus consultant ENT surgeon, Guys and St
Thomas Hospital, London; author of Overcoming Deafness
From movie scores and national anthems to cell-phone dings and
squeaky shoes, sound and music impact how we perceive the
stories, situations, and products we encounter every day. The
Sonic Boom reveals sounds surprising power to influence our
decisions, opinions, and actions in ways we might not even
notice: the evergreen Pavlovian effect of ice-cream truck
jingles, the anxiety-inducing impact of discordant ambient noise,
the reassuring chime of a computers startup tone. This book
provides a whole new framework for thinking about sounds effects
on every aspect of our lives.
You dont need to be a musician or a composer to harness the
power of sound. Joel Beckerman explains how companies, brands,
and individuals can strategically use sound to get to the core of
their mission, influence how theyre perceived by their
audiences, and gain a competitive edge. Whether youre a
corporate giant connecting with millions of customers or a
teacher connecting with one classroom of students, the key to an
effective sonic strategy is the creation of boom
momentstranscendent instants when sound connects with a
listeners emotional core.
Drawing on Beckermans experience as a strategic sound
consultant (his award-winning team at Man Made Music has created
sounds, scores, and sonic branding strategies for companies like
Univision, AT&T, Mercedes, and NBC) and the successful sonic
strategies of companies and entertainment empires like Chilis,
Mustang, and Disney, The Sonic Boom offers readers in into a
revolutionary area of marketing, providing a powerful new
vocabulary for sharing meaningful messages with sound.
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