Review
------
"I will use this second edition as a reference when I need to
find the latest thinking about UX measurement and when I teach
statistics again it will be my first choice." --From the foreword
by Joe Dumas, User Experience Consultant
"Sauro and Lewis are the acknowledged leaders in the
quantitative assessment of usability, and their combined wisdom
is ably reflected in the second edition of this book. Serious
practitioners of usability science will find this book a valuable
addition to the highly qualitative texts that are currently
available." --Philip Kortum, Rice University
"To-Do list for the UX Field to become a true discipline: •
Develop a rich collection of user-centered design methods
[CHECK]. • Drive understanding of the importance of UX into most
design/development teams [CHECK]. • Advocate for and educate
about how to implement a serious, empirical, practical approach
to gathering and analyzing user data. [Thanks to the career-long
work of Sauro and Lewis, culminating in this book, we can now say
. . . CHECK.]" - Randolph G. Bias, Professor, School of
Information, The University of Texas at Austin
Read more ( javascript:void(0) )
About the Author
----------------
Dr. Jeff Sauro is a six-sigma trained statistical analyst
and founding principal of MeasuringU, a customer experience
research firm based in Denver. For over fifteen years he’s been
conducting usability and statistical analysis for companies such
as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working
for companies such as Oracle, Intuit and General Electric.
Jeff has published over twenty peer-reviewed research articles
and five books, including Customer Analytics for Dummies. He
publishes a weekly article on user experience and measurement
online at measuringu.com.
Jeff received his Ph.D in Research Methods and Statistics from
the University of Denver, his Masters in Learning, Design and
Technology from Stanford University, and B.S. in Information
Management & Technology and B.S. in Television, Radio and Film
from Syracuse University. He lives with his wife and three
children in Denver, CO.
Dr. James R. (Jim) Lewis is a senior human factors engineer (at
IBM since 1981) with a current focus on the measurement and
evaluation of the user experience. He is a Certified Human
Factors Professional with a Ph.D. in Experimental Psychology
(Psycholinguistics), an M.A. in Engineering Psychology, and an
M.M. in Music Theory and Composition. Jim is an internationally
recognized expert in usability testing and measurement,
contributing (by invitation) the chapter on usability testing for
the 3rd and 4th editions of the Handbook of Human Factors and
Ergonomics, presenting tutorials on usability testing and metrics
at various professional conferences, and serving as the keynote
speaker at HCII 2014. He was the lead interaction designer for
the product now regarded as the first smart phone, the Simon, and
is the author of Practical Speech User Interface Design.
Jim is an IBM Master Inventor Emeritus with 88 patents issued to
date by the US Patent Office. He serves on the editorial board of
the International Journal of Human-Computer Interaction, is
co-editor in chief of the Journal of Usability Studies, and is on
the scientific advisory board of the Center for Research and
Education on Aging and Technology Enhancement (CREATE). He is a
member of the Usability Professionals Association (UPA), the
Human Factors and Ergonomics Society (HFES), the ACM Special
Interest Group in Computer-Human Interaction (SIGCHI),
past-president of the Association for Voice Interaction Design
(AVIxD), and is a 5th degree black belt and certified instructor
with the American Taekwondo Association (ATA).
Read more ( javascript:void(0) )