2K Sports Announces Unprecedented Partnership with JAY Z for NBA
2K13.
Artist and entrepreneur to curate soundtrack and lend artistic
vision to world’s top NBA video game simulation franchise as
Executive Producer
New York, NY – August 1, 2012 – 2K Sports today announced an
unprecedented partnership with entertainment mogul Shawn “JAY Z”
Carter to serve as Executive Producer of NBA 2K13, the next
installment of the top-selling and top-rated NBA video game
simulation franchise*.
“This has been a unique rtunity to collaborate with 2K Sports
and be a part of one of the best sports video games in history,”
commented JAY Z. “NBA 2K13 will be the next evolution in sports
and basketball culture, and I’m ready to usher in the new era of
the franchise.”
JAY Z’s interests and influences extend well beyond his
illustrious music career as a 14-time Grammy award winner, as
evidenced by his part-ownership of the 40/40 sports clubs and of
the NBA’s Brooklyn Nets, having recently helped craft that team’s
iconic black-and-white logo and visual identity. As Executive
Producer of NBA 2K13, JAY Z’s artistic vision and style will
permeate the experience, from the overall look and feel of the
game, to the hand-picked soundtrack, interactive in-game menus
and more.
“We aren’t content with just being the best, and we will continue
to grow the NBA 2K franchise into one of today’s premier
entertainment experiences,” said Jason Argent, vice president of
marketing for 2K Sports. “JAY Z’s role in NBA 2K13 represents a
unique fusion of basketball, music, art, and entertainment, and
illustrates the evolution of NBA 2K into something much bigger
than simply the best basketball video game series ever made.”
The audio and visual aesthetics of NBA 2K13 will reflect a
balance of basketball and musical influences, with JAY Z himself
hand-picking the game’s soundtrack. The 24-song collection
features some of his top hits, along with an eclectic mix of
music’s biggest acts.
Artist: Title: The Hours Ali in the Jungle Too Short Blow the
Whistle (Main) Eric B. and Rakim I Ain't No Joke Phoenix 1901 JAY
Z Pump it Up (Freestyle) Puff Daddy and the Family Victory
(feat. Notorious B.I.G. & Busta Rhymes) Daft Punk Around The
World (Radio Edit) Santigold Shove It (feat. Spank Rock) Kanye
West Amazing JAY Z Run This Town The Dirty Projectors Stillness
is the Move Nas The World is Yours Coldplay Viva La Vida Roy
Ayers We Live in Brooklyn, Baby Justice Stress JAY Z The Bounce
Kanye West We Major (feat. Nas & Really Doe) Mobb Deep Shook
Ones, Pt. II Meek Mill Ima Boss - Instrumental Kanye West
U2 Mercy (feat. Big Sean, Pusha T, and 2 Chainz) JAY Z Elevation
JAY Z On To The Next One JAY Z Public Service Announcement H.A.M.
(Instrumental) NBA 2K13 is the latest instalment in the
best-selling and highly rated NBA videogame series. NBA 2K13 is
the best way to plug into NBA culture. It’s the most fun,
authentic NBA videogame experience and is for any sports fan with
that competitive fire who wants to play the best NBA simulation
on the market.
- The Control Stick - For the first time ever, all dribble moves have been ped to the right analog stick, as well as shooting, passing, and post moves. String together devastating crossovers and clutch s for maximum control and effectiveness..
- Dynamic Generator - s are now dynamically created on the fly, with all-new collision physics created in real-time..
- Signature Skills - Each player has unique abilities that can alter the course of a game. Players are modelled to impact the game in their own unique way, from Derrick Rose as a "Floor General" to Kevin Durant being "The Closer." Learn to use each player's unique ability and change the game on your terms..
- Revamped Passing System - Improved fast break passing gives players more control. Fire a bounce pass to a cutting teammate or go "Lob City" in transition..