HISTORY
In 1972, at the age of 25, Gianni Versace moves to Milan where he
starts to work as a designer. In 1978 he creates his first
collection, "Gianni Versace Donna". During the eighties his
creativity as a stylist is widely accled and recognized. He is
viewed as an ambassador for Italian fashion throughout the world.
The early nineties denote a very significant phase in the history
of the brand. It is during these years that the strategy of
diversification begins to take shape through the creation of
Versace jewelry and watches. The watches all conform to the most
rigorous criteria of Swiss watchmaking while conveying the
glamorous style of the Maison.
In 1996 an agreement with Franck Muller leads to the development
of a limited edition range of jewelled watches made in
Geneva.1998 sees the foundation of Versace SA, an independent
company set up for the production and distribution of all Versace
jewelry and watches.
In 2004 Vertime SA is established in Switzerland. Originating
through an agreement between Versace and Timex Group (leader in
the watchmaking sector for over 150 years), Vertime SA is now the
company responsible for the production and distribution of all
Versace watches and jewelry. The jewelry and watches of the
Maison are distributed either through Versace boutiques or
through a select network of licensees.
In 2007 the first Versace store dedicated entirely to the jewelry
and watch collections is opened in Via Bocca di Leone in Rome. In
2009 the second Versace jewelry store opens in the Dubai Mall,
Dubai.
WATCHES TIMELINE
In 2004 DV One is born, destined to become the iconic timepiece
of the Maison. Produced in ceramic, this watch enjoys immediate
success. Over the years, DV One is offered in a wide range of
versions: in black or white ceramic, with chronograph or adorned
with precious stones (diamonds, rubies, sapphires).
In 2007 the COSC edition is launched in a limited run boasting
the official Certificate of "Contrôle Officiel Suisse des
Chronomètres."
In March 2008 Versace makes its formal entry in to the most
prestigious segment of ultra complex watch movements with its
first model equipped with a Tourbillon mechanism. Produced in a
limited edition, the Acron Tourbillon highlights the incredible
skill of the watchmaker with its outstandingly sophisticated
technical specifications.
All Versace watches are made in Switzerland. The high quality of
each timepiece from the Maison is guaranteed by the rigorous
controls and strict criteria demanded for Swiss certification.
CORPORATE SOCIAL RESPONSIBILITY
In conformity with United Nations resolutions and the Kimberley
Process accord (KPCS), all diamonds ed on Versace watches
and jewelry originate in conflict-free zones and are obtained
exclusively from authorized sources.
EXCELLENCE
Attention to detail and commitment to the finest quality co-exist
in every Versace creation. The choice of materials is made with
the utmost selectivity, reflecting the traditions and style of
the brand. Each Versace creation exudes the spirit of sheer
excellence.
STYLE
The evolution of the Versace style demonstrates a perfect balance
between the classical and the modern. Strong lines and attractive
shapes are combined with precious materials and stones handled
with exquisite craftsmanship. The designs of Versace jewelry and
watches provide a definitive expression of the glamorous style of
the Maison.
TRADITION
Passion and a long manufacturing tradition come together in the
Versace collections of watches and jewelry. Each item is created
in the fashion-luxury spirit of the. The Greek key and Medusa
logos, unmistakable design details, confer a distinctive
signature on all Versace creations.
Sharp and sophisticated, this Versace men's watch is attractive,
stylish and high in quality. Encased in gold IP stainless steel,
its blue dial features a date window, luminous hands and indices,
contrasting silver sub-dials and the Greek key pattern design. A
tachymeter top ring surrounds the dial and an anti-reflective
sapphire crystal window protects it. Its blue genuine leather
strap with st comfortably closes with a tang buckle for
safe and secure all day wear. Powered by reliable Swiss Quartz
movement and water resistant to 50 meters, it is a great addition
to any timepiece collection.